About HLINC
Where We Began
An idea founded in 2022 whilst playing links golf in Donegal, Ireland. We knew the market was lacking something for the unique test that links golf provides.
Based in Belfast and with the Open coming to town in 2025 it was very much a now or never moment for the brand.
3 years later after various rounds of design and testing we can now proudly stand alongside Today’s Golfer and say this is the best golf waterproof you could ever own.
Our Brand
To quote Ben Hogan ‘There are no short cuts in the quest for perfection’ and we stand by that.
Welcome to HLINC GOLF, the brand new premium waterproof brand that is specifically designed for everything links golf has to throw at you.
Taking inspiration from outdoor brands with design and consideration for how the body moves when playing golf, HLINC Golf has been rigorously tested on the Irish shorelines of the Atlantic Ocean.
Top Fabric Tech
Made with eVent® fabric, the fabric has been developed for over 25 years and is used by outdoor brands and the military all over the world. The sustainable PFC-free fabric technology is 100% waterproof and windproof, and comes with a 10 year guarantee.
Why HLINC?
HLINC pronounced 'LINK' is the old English word links golf is derived from meaning sloped / rising ground / ridge.
We know Links golf is the the original and best form of golf, from the courses themselves to the people who surround them. HLINC is here to celebrate every aspect of links golf whilst providing this unique product for the unique test that links golf offers.
The HLINC Team
The team at HLINC is made up of a small number of experienced professionals that have worked in sports / golf retail for a number of years with brands such as The North Face, Ping, Under Armour, Craghoppers and Oakley.